The Content Marketing Hat

One of the many reasons I started doing written interviews with incredible content creators was the hope that, through their answers, we'd catch a glimpse of one or two vulnerable moments that we would relate to. Stories about their past that, to us, represent our present or future.

It's like seeing someone you trust and admire admit that they, too, have struggled. They're human after all. That gives us hope and solidarity. And today's interview with Ann Handley is no different.

When I asked Guy Kawasaki​ where he gets his ideas for content, he responded, "I read a lot, pursue the ideas of my subscribers, and listen to my friends. I’m looking for remarkable people to interview 24 x 7 x 365."

What struck me was how focused he is on being aware of how ideas can come from anywhere around him, interesting, remarkable people are everywhere, and how open he is to recognizing them and talking to them.

This is the Blogger's Mindset that I talk about, and it was cool to see it manifested in someone like Guy who is podcasting. I think you'll find the rest of the interview as fascinating as I did.

#CoolContentCreators #ContentMarketing #Content

“Don’t blog for your belly button. Blog to be helpful. No one cares what you think. They care about how you’ll help them move forward.”

Superb advice from the one and only Chris Brogan. To learn more, read the rest of the interview:

"The only way you can succeed today is to be somebody’s favorite blog in the whole world. Figure out who that is. Write for them. And then find more people like them."

That's just a taste of the brilliance shared in today's interview.