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Scoop.it!
"Strategy needed to go far beyond a creative asset in 2018, a WARC analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions finds. In a study of the effectiveness awards, product-led solutions, emotion and humour, e-commerce thinking, and purpose with PR were found to drive sales ..." 
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Scoop.it!
"Now that the 2015 Cannes Lions festival is over, we're going to spend a few days recapping some of the winners. We'll start with everyone's favorite—the Film and Film Craft winners ..."
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Scoop.it!
"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and adored at this year's Cannes Lions ..."
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