consumer psychology
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Real-life consumer psychology – with a touch of technology
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Handbags at dawn: Chanel duels South Korean resellers in luxury boom

Handbags at dawn: Chanel duels South Korean resellers in luxury boom | consumer psychology | Scoop.it

"As COVID curbs cut travel and duty-free shopping, South Koreans are driving a luxury goods boom at home that has left Chanel barring nearly a third of would-be shoppers to stop bulk buyers snagging $10,000 bags for resale with markups of 20% or more ..."

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Chanel opts out of fashion's love affair with online shopping - The Conversation

Chanel opts out of fashion's love affair with online shopping - The Conversation | consumer psychology | Scoop.it

"Chanel opts out of fashion's love affair with online shopping. In the world of luxury fashion, Chanel stands apart from the crowd ..."

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Who's afraid of Chanel?

Who's afraid of Chanel? | consumer psychology | Scoop.it

"CHANEL is unimpressed with a T-shirt depicting its famous double C logo as the Ghostbusters sign, so much so that it is taking legal action against the garment’s makers ..."

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