"Kellogg’s is investing £3m in a new digital campaign to put to bed the perception that Special K is “tasteless”, “sugary” “diet food ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won’t care about your consumer, your consumer won’t care about your brand ..." 
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