consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Nacho fries with that? How Taco Bell and others make branded content we devour 

Nacho fries with that? How Taco Bell and others make branded content we devour  | consumer psychology | Scoop.it

"Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now ..."

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The world's top 10 most innovative companies of 2015 in advertising/marketing

The world's top 10 most innovative companies of 2015 in advertising/marketing | consumer psychology | Scoop.it

"From brands dropping cultural truth bombs to Greenpeace razing web clutter, today's best advertising doesn't resemble advertising at all ..."

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Are brand rivalries like the Taco Bell-McDonald's dust-up good marketing?

Are brand rivalries like the Taco Bell-McDonald's dust-up good marketing? | consumer psychology | Scoop.it

"Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late March defined by brand marketers having a little fun at another's expense ..."

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Taco Bell just released a fashion line, and it’s kind of amazing

Taco Bell just released a fashion line, and it’s kind of amazing | consumer psychology | Scoop.it
Taco 'bout a fashion statement. �� ����
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Why did Taco Bell just wipe out its social media accounts?

Why did Taco Bell just wipe out its social media accounts? | consumer psychology | Scoop.it

"Taco Bell made a bold move today to grab the attention of hungry millennials ..."

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Hamburglar, Spuds, the Colonel retire as fast food grows up

Hamburglar, Spuds, the Colonel retire as fast food grows up | consumer psychology | Scoop.it

"Colonel Sanders could go the way of the Hamburglar, Spuds Mackenzie, the Taco Bell chihuahua and Burger King's king..."

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