consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How smartphones impact consumer decision-making at grocery and drugstores [Infographic]

How smartphones impact consumer decision-making at grocery and drugstores [Infographic] | consumer psychology | Scoop.it

"We surveyed over 5k shoppers to uncover how smartphones impact their decision-making in grocery and drugstores. See the findings in our new infographic! ..."

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Who are the real digital natives? News from warc.com

Who are the real digital natives? News from warc.com | consumer psychology | Scoop.it

"So-called digital natives are no more likely than other age groups to participate in a variety of key digital behaviours, according to new research ..."

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The big bang of older TV viewers

The big bang of older TV viewers | consumer psychology | Scoop.it

"Prime-time TV is going gray ..."

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Real consumers – do older people make better shopping decisions?

Real consumers – do older people make better shopping decisions? | consumer psychology | Scoop.it

"The ideal consumer is a myth. Our new report examines the characteristics of people who make the best shopping decisions. Do older people make better choices?..."

Leona Ungerer's insight:

Includes a link to a report on consumer literacy (UK).

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Why older women are the new it-girls of fashion

Why older women are the new it-girls of fashion | consumer psychology | Scoop.it

"This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, Twitter and the blogosphere before hitting The New York Times, Forbes and The Atlantic ..."

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Electric-car buyers vs hybrid buyers: younger, wealthier, and more options

Electric-car buyers vs hybrid buyers: younger, wealthier, and more options | consumer psychology | Scoop.it

"If you were to make assumptions about hybrid and electric vehicle owners--and we're sure many do, for good or bad--how do you see them? Perhaps technology-savvy, of reasonable income and a little older and wiser ..."

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Leona Ungerer's insight:

"In simplified terms, electric car buyers are a little younger and a little wealthier than their hybrid-buying counterparts."

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Twitter tweaks the age-screening process for following alcohol brands

Twitter tweaks the age-screening process for following alcohol brands | consumer psychology | Scoop.it

"Attempting to keep kids from being exposed to advertising meant for adult brands, Twitter has streamlined the age verification process that has to be completed to become a follower of an alcohol company..."

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