"There have long been superhero products aimed at children. But now the characters are being used to hawk vitamin supplements and beer to older consumers ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"South Koreans are rejecting Japanese goods in droves. The grassroots boycott is steeped in a bitter history, but with the two nations so entwined, the movement is not without contradictions ..." 
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"More Americans are putting down Buds and Coors, instead grabbing wine, liquor, Corona and Michelob ..."
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"Several major brewers say they'll be including info on calories, carbs and alcohol content in the adult beverages ..."
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"The American arm of the Dutch brewer hopes the social media sampling effort gets its iconic green bottles in some new hands ..."
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"Another logo showcase, but this time on beers! Here are 25 hand picked beer logos that we think look awesome.
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"Say hello to Hello Kitty Beer. The Japanese brand that perhaps charmed a 5-year-old girl you know is now selling alcoholic brews with its big-headed cat on the can. (Three words: Hello Kitty beer. Another three: hide your kids.)..."
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"Heineken ads are fun but the brand has built an intrinsic signature style which sticks in your head. Refreshing eh? Here's the neuro science breakdown on what you can learn from its approach..."
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"Fans will spot a number of changes, including different shades of gold and the traditional medallions have been replaced with the South African flag ..."
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"Bud Light debuted their new prominent nutrition labels during the NFL playoff games last weekend, which features the total number of calories (110) and carb count (6.6 grams) in each 12-ounce beer, according to Bloomberg ..."
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"Small, artisanal breweries are growing apace in SA — there are currently about 200 of them — but can they stay afloat alongside the behemoth of SAB? ..."
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"Did you know that many breweries use fish bladder as a filter to help the yeast settle faster? Guinness has announced this week that it is doing away with the process in an effort to attract more vegans and vegetarians ..."
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"Logic tells us it’s impossible for the label on the outside of a container to affect how that product tastes. Human thought processes don’t always follow logic, though ..."
Jade Nicole Burman's curator insight,
September 3, 2014 3:44 PM
As a public relations, it's our job to find out what appeals to the public and what doesn't in order to keep good feedback up. This article pertains to what i'm learning in the sense that it was probably a pr professional that went out and found out exactly what people love about this product in order to keep the positive feedback up.
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"Concoction beers, or opaque beers, are growing in popularity as the tipple of choice for many low-income sub-Saharan African consumers ..."
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"A new ad for Guinness positions the product as the beer for men of kindness and character..."
Neil Gains's curator insight,
September 8, 2013 5:45 AM
An interesting take on beer and buddies from Guinness
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"The Association of German Brewers – whose members include Anheuser-Busch InBev Deutschland – tells BeverageDaily.com it wants a moratorium on natural gas fracking in the country, amidst fears the process could pollute members'..."
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