consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Canadians pay high bank fees but seem okay with it

Canadians pay high bank fees but seem okay with it | consumer psychology | Scoop.it

"Loyalty to the Big Five banks contributes to rising bank fees..."

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Brand influencers skilled at capturing consumer trust

Brand influencers skilled at capturing consumer trust | consumer psychology | Scoop.it

"Brand influencers who are genuinely skilled at capturing consumer trust are a rare commodity. And social analytics helps brands find these unicorns ..."

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Fairtrade label trusted by half of US consumers

Fairtrade label trusted by half of US consumers | consumer psychology | Scoop.it

"The certification program found that consumers consider Fairtrade products worthwhile – and worth the cost, an internal survey found ..."

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How to combat fake reviews and counterfeit products

How to combat fake reviews and counterfeit products | consumer psychology | Scoop.it

"Fake reviews and counterfeiters have eroded consumers’ trust in the ability to make safe and rational decisions while shopping online ..."

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Driverless cars may endanger some brands

Driverless cars may endanger some brands | consumer psychology | Scoop.it

"When cars drive themselves, passengers may not care if they ride in a Chevy or a Ford. After a century of building automotive brands based on how they drive ..."

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Influencer marketing

Influencer marketing | consumer psychology | Scoop.it

"In recent years the consumer trust towards the classic media started dropping. In the search for profit, the new type of business model emerged with the recent growth of social media ..."

BCS36522's comment, December 27, 2021 11:05 PM
cool
MistysToyAussies's comment, January 2, 2022 10:50 AM
nice
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How to get customers to trust you

How to get customers to trust you | consumer psychology | Scoop.it

"Consumer trust has been waning in recent years, despite the efforts of many businesses across industries to ramp up transparency initiatives and improve customer engagement ..."

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Most consumers don’t trust native ads says new study

Most consumers don’t trust native ads says new study | consumer psychology | Scoop.it

"You may want to think twice before allocating most of your ad budget to native ads. Native advertising is a form of paid advertising that provides valuable information to third-party website users without disrupting the natural flow of the surrounding content ..."

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Trust issues: Why consumers hesitate before hitting the ‘buy’ button

Trust issues: Why consumers hesitate before hitting the ‘buy’ button | consumer psychology | Scoop.it

"Lack of consumer trust is one of the biggest hurdles for e-commerce conversion and growth. As technology evolves, trust becomes the currency for interactions beyond simply purchasing a product …"

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Why users give social media influencers and friends equal sway over their choices

Why users give social media influencers and friends equal sway over their choices | consumer psychology | Scoop.it

"Today’s social media stars have nearly as much influence on the consumers who follow them as friends do, a new survey by Twitter, Inc. and marketing research ..."

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