consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The Academy unveils a dreamy advertising campaign for this year's Oscars

The Academy unveils a dreamy advertising campaign for this year's Oscars | consumer psychology | Scoop.it

"The idea of dreaming has always been central to motion pictures. For moviegoers, seeing a film is a dreamlike experience: You sit in a darkened theater and enter a dream world of the imagination ..."

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Advertising kings of the future: Brain scientists and dream experts

Advertising kings of the future: Brain scientists and dream experts | consumer psychology | Scoop.it

"It’s been 60 years since the first TV ad was broadcast in the UK. In that time, we’ve moved from the innocent grainy black-and-white “Tingle of Health” of Gibbs SR toothpaste, to the sophisticated hyper-reality of 4K TV and beyond, in lock-step with developing communications technologies ..."

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