"And it created a hashtag emoji to celebrate (of course) ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A new iOS emoji keyboard called Hillarymoji hit the Apple store on Thursday with 20 Hillary Clinton-related stickers ..." 
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"Coca-Cola is the first company to pay Twitter to get an emoji ..."
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From
abc7
"In what could possibly change the way people communicate their hunger through text and online forever, a taco emoji might be coming to your smartphone this year. And Taco Bell wants to make sure it happens ..."
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"The traditional piece has been discontinued and could be replaced by a hashtag or a smiley face emoji in an effort to modernise the game ..."
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"Marketers are resorting to emojis, outrageous stunts and elaborate events to reach a demographic that has little tolerance for traditional advertising ..."
Anna Mroczkowski's curator insight,
October 2, 2015 10:45 PM
In order to attract the minds of the millennials you must reach them through their technology. Smartphones, tablets, laptops any quick, easy and accessible. The attention span of millennials is short then any other demographic. TV is not being watched, it is all online streaming, therefore TV commercials are no longer a sufficient way of advertising. Companies have come up with ways, such as emojis, to connect with this age group. Emojis are small, but are enough to catch the eye of a millennial.
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"There’s a big update to Unicode on the horizon and that means not only new emoji — hello, taco — but a number of changes for those that already exist and are under hot debate ..."
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"The increasingly ubiquitous picture characters known as emoji have broken into a whole new frontier — Twitter on the web ..."
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