"Kobe Bryant's legacy extends beyond his time on the basketball court. He was also known to the business world as a brand-builder; an investor; and a coach to other athletes and company founders..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"All over the world, sports fans set their heroes up on high pedestals ..." 
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"Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz ..."
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"In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1 billion campaign starring Robert Downey Jr...."
Keegan Carroll's curator insight,
December 10, 2014 11:21 AM
This article talks about how large amounts of money are spent on celebrities to endorse products and whether or not its worth it. It mentions that when choosing the celebrity for the product, they are chosen based off of their relevance because they are truly wanted for the product exposure that only a hollywood celebrity can bring. Due to social media and such strong followings of celebrities on them, exposure of product is huge when paired with one of these relevant celebrities. |
