consumer psychology

"There’s a growing population of Skype users in India, and Microsoft wants to capitalize on that with the launch of Skype Lite, a new app that’s designed to be more useful in that market ..."

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'AT&T is finding new opportunities to replace specialized consumer electronics with smartphones and tablets ...'

"With its new Microsoft 365 F1 subscription, the company plans to target millions of employees on the front lines of their organizations ..."

"Pushing your product to market is about more than just making sure you’re ready. It’s about ensuring the market is ready, too. As a company, you have to hit that sweet spot, along with multiple other factors you may not have even considered ...."