Google doesn't just have a new logo. It has a whole new look for the mobile age | consumer psychology | Scoop.it
From www.adweek.com - September 2, 2015 9:25 AM

"Google's branding just got a makeover.   The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google's many digital services, from search to navigation.  "So why are ..."