"Developers are getting ready to introduce products that would allow smartphone users to send and receive scents along with messages and photos ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Is it the smell of the fragrance, the image of the brand or the way they are communicated? Industry experts took the stage at the third IFRA UK Fragrance Forum to discuss..." 
Belkacem Nabout's curator insight,
November 15, 2013 9:56 AM
Produits Universaliss Bank....Produits Universaliss Laboratory
Belkacem Nabout's curator insight,
November 15, 2013 10:03 AM
Produits Universaliss Bank....Produits Universaliss Laboratory |
Scoop.it!
"Scent marketing is divided into two main categories: ambient scenting, which fills a space with a pleasant smell, and scent branding, which develops a signature scent specific to a brand, like an olfactory logo..."
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