"Researchers have developed an online questionnaire which measures a range of personality traits to identify individuals who are more likely to fall victim to internet scams and other forms of cybercrime ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Pretty easily, it turns out. That’s according to a new study published in the Journal of Consumer Research which suggests that at least part of our response to advertising is beyond our control ..." 
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"A single facial tick, in the form of a “genuine” smile, can enhance the persuasive appeal of a celebrity endorser and may even improve perceptions of a well-known brand spokesperson whose reputation has slipped ..."
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"There’s a fine line between online persuasion and manipulation ...."
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"If you are trying to sell a product, a service or even a personality (such as running for office), you will experience the most success if your marketing ..."
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"This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut..."
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"Electric vehicle (EV) advocate Evenergi has received $172,215 from the Australian Renewable Energy Agency (ARENA) for its public participation program to increase the number of EVs on Australia’s roads and boost the number of solar and storage units installed in homes ..."
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"The psychometric tool, developed by researchers at the Universities of Cambridge and Helsinki, asks participants to answer a range of questions in order to measure how likely they are to respond to persuasive techniques ..."
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"Explore the science of emotion and how we can use it in an empathetic way to create more meaningful content – Content Marketing Institute ..."
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"When it comes to advertising and urging people to buy a product, is it more effective for a company to make a statement or raise a question? ..."
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"The power of brands to change consumer behaviour is one of the most interesting sustainability developments for years, says Lucy Shea..."
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"Words possess an extraordinary amount of power and the ones we choose can have a major impact on response and results..."
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