What branding experts think about Coca-Cola’s new product-centric campaign | consumer psychology | Scoop.it
From www.adweek.com - January 20, 2016 11:44 AM


"Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, "Open Happiness," for "Taste the Feeling," as part of chief marketing officer Marcos de Quinto's plan to unite the company's brands globally ..."