consumer psychology
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Real-life consumer psychology – with a touch of technology
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Pepsi pops open first new tagline in 7 years with 'For the Love of It'

Pepsi pops open first new tagline in 7 years with 'For the Love of It' | consumer psychology | Scoop.it

"The soda brand is partnering with musical group Now United on the global campaign, which includes fresh packaging, out-of-home displays, commercials and digital content ..."

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Diamonds are forever, but buyers are not: How the gem industry is wooing millennials

Diamonds are forever, but buyers are not: How the gem industry is wooing millennials | consumer psychology | Scoop.it

"In 1947, copywriter Frances Gerety invented the tagline “Diamonds are forever" ..."

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The best science-based tips to build an unforgettable brand identity 

The best science-based tips to build an unforgettable brand identity  | consumer psychology | Scoop.it

"How do you design a great logo or write a great tagline? Find out how to create a truly great brand identity, based on the most interesting research and studies ..."

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