"Carl Jung’s ideas have had a profound influence on modern culture. As the founder of analytical psychology, his theories and thoughts have inspired ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain ..." 
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"People's taste for shiny stuff might be rooted in a very basic instinct ..."
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"Just why is this franchise so popular? We've got some theories ..."
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"What can we learn from the "father" of positive psychology's two theories of happiness? Don't chase pleasure or positive emotions. You don't have to be sunny all the time in order to flourish ..."
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'Engaging respondents with interesting measurement tasks. Involving clients with visualizations of actionable findings. Challenging marketing research to provide a theoretical basis for its measurement procedures..."
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