consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Alibaba joins Tencent in top 10 global brand ranking

Alibaba joins Tencent in top 10 global brand ranking | consumer psychology | Scoop.it

"The 2018 list of the world's most valuable brands is out, and many Americans may not recognize a couple: China's Alibaba and Tencent ..."

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Alibaba group - Jack Ma’s empire of success December 2016 | eReviews

Alibaba group - Jack Ma’s empire of success December 2016 | eReviews | consumer psychology | Scoop.it

"In 2016 online shopping giant Alibaba overtook Walmart as the largest retailer in the world, but it wasn’t an easy ride for Jack Ma ..."

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How Alibaba turned an obscure, made-up Chinese holiday into a $17.8 billion shopping extravaganza that's bigger than Black Friday

How Alibaba turned an obscure, made-up Chinese holiday into a $17.8 billion shopping extravaganza that's bigger than Black Friday | consumer psychology | Scoop.it

"Alibaba turned Singles Day, the Chinese holiday for the single-set, into a huge economic opportunity through a savvy marketing blitz...."

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