consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How easy is it to be influenced by advertising?

How easy is it to be influenced by advertising? | consumer psychology | Scoop.it

"Pretty easily, it turns out. That’s according to a new study published in the Journal of Consumer Research which suggests that at least part of our response to advertising is beyond our control ..."

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When people emotionally spend, they don’t buy designer shoes — they buy toilet paper and Clorox

When people emotionally spend, they don’t buy designer shoes — they buy toilet paper and Clorox | consumer psychology | Scoop.it

"New research shows impulse shoppers are more likely to buy necessities than luxury goods ..."

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