consumer psychology
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Real-life consumer psychology – with a touch of technology
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Chinese thirst for bottled water benefits Nestlé | WARC

Chinese thirst for bottled water benefits Nestlé | WARC | consumer psychology | Scoop.it

"China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands ..."

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TV dinners in a Netflix world

TV dinners in a Netflix world | consumer psychology | Scoop.it

"Big food companies like Nestlé are sinking money into revitalizing their frozen offerings, after upstarts have taken supermarket freezer space with more innovative foods ..."

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