consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Don’t buy our brand | WARC

Don’t buy our brand | WARC | consumer psychology | Scoop.it

"Heineken, Patagonia, and Nestle have all told their customers - against all marketing instincts - to not buy  their brands. The results have been impressive ..."  

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Quality Street UPROAR as Nestle ditches Toffee Deluxe from tins

Quality Street UPROAR as Nestle ditches Toffee Deluxe from tins | consumer psychology | Scoop.it

"Quality Street is much-loved in many British home but Nestle has made a shock decision leading to outrage on social media ..."

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Smarties: How the stocking staple got its name

Smarties: How the stocking staple got its name | consumer psychology | Scoop.it

"How the chocolate we know and love started life as the butt of an unsavoury joke ..."

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Insight - At Nestle, interacting with the online enemy | Reuters

Insight - At Nestle, interacting with the online enemy | Reuters | consumer psychology | Scoop.it

"It looks like mission control: in a Swiss market town, an array of screens in Nestle's headquarters tracks online sentiment..."

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