consumer psychology
32.0K views | +0 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

The World Cup finds a country and sport in flux | WARC

The World Cup finds a country and sport in flux | WARC | consumer psychology | Scoop.it

"Western brands need to update stereotyped views of Russia and some core assumptions about football, its viewers, and what the sport means ahead of the 2018 FIFA World Cup ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why Z-lennials will upend Western brands' China strategy

Why Z-lennials will upend Western brands' China strategy | consumer psychology | Scoop.it

"Chinese Z-lennials are still young, and their lifestyle preference is significantly shaped by that of their parents as well as their environment ..."

No comment yet.