consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Why education is the new luxury among Chinese parents | Jing Daily

Why education is the new luxury among Chinese parents | Jing Daily | consumer psychology | Scoop.it

"A viral WeChat post from a middle-class Chinese mom reveals the psychology of this demographic and their new definition of luxury ..."

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You say income, we say consumption: the difficulty in measuring inequality

You say income, we say consumption: the difficulty in measuring inequality | consumer psychology | Scoop.it

"The authors look at the difficulties in measuring inequality ..."

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Irrational consumption: How consumers really make decisions

Irrational consumption: How consumers really make decisions | consumer psychology | Scoop.it

"There is an attractive simplicity to the notion that consumers choose what they most prefer, that they are logical decision-makers with abundant time and complete insight into the factors determining ..."

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What consumers are planning for the World Cup and how brands can reach them | Trends | Marketing Week

What consumers are planning for the World Cup and how brands can reach them | Trends | Marketing Week | consumer psychology | Scoop.it

"With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games? ..."

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Target the curious: Bringing insect consumption to the mainstream

Target the curious: Bringing insect consumption to the mainstream | consumer psychology | Scoop.it

"Some people are repulsed by the idea of eating insects – but those aren’t the people to target when trying to introduce insect consumption to the mainstream, says edible insect expert Professor Arnold van Huis ..."

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We Are What We Consume

We Are What We Consume | consumer psychology | Scoop.it

"Consumption exerts enough of an influence on our lives that it becomes part of our identities.  We not only use consumption to construct our own identities, but we use it to infer the identities of others..." 

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Via Srikant Manchiraju
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A guide to the breads of India - Lucky Peach

A guide to the breads of India - Lucky Peach | consumer psychology | Scoop.it

"Go beyond dosas and naan..."

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Canada's Food Guide is broken – and no one wants to fix it - The Globe and Mail

Canada's Food Guide is broken – and no one wants to fix it - The Globe and Mail | consumer psychology | Scoop.it

"An overhyped focus on nutrients may steer Canadians away from healthy whole-food consumption patterns, and play into food industry hands ..."

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The Consumer Problem Survey - Forbes

The Consumer Problem Survey - Forbes | consumer psychology | Scoop.it

"The most overlooked truth in marketing is that problems are the origin of consumption. When consumers realize they have a problem, they enter the market to find a solution ..."

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Alcohol kills one person every 10 seconds, SA among top consumers - Times LIVE

Alcohol kills one person every 10 seconds, SA among top consumers - Times LIVE | consumer psychology | Scoop.it

"Alcohol kills 3.3 million people worldwide each year, more than AIDS, tuberculosis and violence combined, the World Health Organisation said Monday, warning that booze consumption was on the rise ..."

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The remote control to our lives: Marketers and the mobile consumption juggernaut

The remote control to our lives: Marketers and the mobile consumption juggernaut | consumer psychology | Scoop.it
"...On the one hand, the smartphone is omnipresent and omniscient and is now widely regarded as the remote control to people’s lives, providing them with the news they consume, the friends they converse with, and the goods and services they buy..."
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Emerging Markets: Luxury's New Breeding Ground

Emerging Markets: Luxury's New Breeding Ground | consumer psychology | Scoop.it

"Conspicuous consumption by the world’s rising consumer class is fueling rapid growth outside the luxury category’s traditional territories..."

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