"TikTok's uncertain future could spur Facebook's resurgence, but only if the latter can woo young users ..."
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
consumer psychology
32.0K views |
+0 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
 Your new post is loading...
Your new post is loading...
Scoop.it!
"South African consumers may see little relief from the petrol price decrease as the savings are offset by increasing electricity and rates tariffs ..." 
Scoop.it!
"As world’s youngest continent, with 50% of its population under the age of 25, Africa’s generations Y and Z could mean high returns on investments to those willing to take a leap of faith ..."
Scoop.it!
"CHINESE CONSUMERS DON’T HAVE THE SAME PROFILE AS IN THE WEST While in the West, the most interesting potential customers for a brand are relatively old people with a stable situation and a high salary, it’s different in China ..."
Scoop.it!
"Millennials and Gen Z are drinking less alcohol than the generations that preceded them ..."
Scoop.it!
![The death of demographic targeting [part 2] | consumer psychology | Scoop.it](https://img.scoop.it/lBCC3WYDiwjdUaP8iHj1vjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Saying demographic targeting is dead doesn't take away its importance, or that demographics are irrelevant or that they shouldn't be used at all when planning marketing campaigns ..."
Leona Ungerer's insight:
A South African perspective
Scoop.it!
"Despite falling ratings, a VAB report says television is still the best way to reach the demo ..."
Scoop.it!
From
www
"Scooters now account for one-third of sales of two-wheeled vehicles in India, and a half in the big metros thanks to a combination of technical developments, changing buyer demographics and improved infrastructure ..."
Scoop.it!
"Mobile - Younger demographics are favoring dark messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too ..."
Scoop.it!
"Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure perfect pitches ..."
Scoop.it!
"The country’s population is aging and shrinking. That means big consequences for its economy—and America’s global standing ..."
Scoop.it!
"A new study from researchers predicts the demographics of smartphone-users based solely on the apps they have on their phones. Can we guess your age, income and marital status from your app usage alone? ..."
Scoop.it!
"Retailers need to take a more considered approach to their choice of in-store music during the festive season as a significant proportion of shoppers feel strongly about this subject ..."
|
Scoop.it!
"Today, 56 cents of every dollar spent in the U.S.in 2018 was attributable to the 50-plus population yet brands continue to ignore them..."
Scoop.it!
From
wwd
"Drew Carlin, brand analyst at Vivaldi_, explains what makes this demographic tick ..."
Scoop.it!
"Want to extend your products and services to China? Learn how luxury brands can leverage social commerce to succeed in China. ..."
Scoop.it!
"Hispanic-American consumers continue to be among the most important demographic groups in the United States as their market keeps growing over time. If you aren’t marketing to these TV audiences, you could be losing a lot of opportunities ..."
Scoop.it!
"Generation Z, the next demographic wave of shoppers wield immense spending power in Vietnam's evolving consumer landscape .."
Scoop.it!
"According to Nomvuyo Treffers, founder and owner of Cape Town-based Swimma, "swimming caps are like shoes, there is no one size fits all ..."
Scoop.it!
"BoF spoke with several travelling Chinese shoppers from a range of demographics at luxury shopping meccas in and around London ..."
Scoop.it!
"Brands' marketers devote considerable resources into trying to understand the preferences of millennials, but they would achieve better results if they based their research on behaviour and attitudes regardless of age, gender or income ..."
Scoop.it!
"Demographic shifts are having a profound effect on consumer markets around the world, which will require brands to focus on three key groups of consumers over the next 15 years, according to recent analysis from McKinsey ..."
Scoop.it!
"China's Generation Y can be contradictory, the outcome of growing up in a controlled environment and coming to adulthood in an open and fast-changing world, according to a study that argues marketers have to think outside of demographics and aim toward specific motivations ..."
Scoop.it!
From
nrf
"Consumers say they can cut back on most purchases: What won’t they give up? ..."
|
