consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Seven times customers turned on the companies they once loved 

Seven times customers turned on the companies they once loved  | consumer psychology | Scoop.it

"Companies depend on loyal customers to keep their cash flowing and businesses thriving. But it can often take only one incident to turn companies’ most dedicated fans against them, costing them millions ..."

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The adults who love Disney

The adults who love Disney | consumer psychology | Scoop.it

"Between Disneybounding and the D23 Expo, it's clear that there's no age limit on Walt's empire ..."

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Seven reasons why branding matters

Seven reasons why branding matters | consumer psychology | Scoop.it

"Despite what you might think, branding isn’t reserved just for Apple, Google, Coca-Cola, McDonald's, and and it’s not just your logo or mission statement. Branding is important for your company.It defines who you are and what do you do ..."

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