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Real-life consumer psychology – with a touch of technology
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“Who run the world?”: A critical analysis of Beyoncé’s use of Instagram

“Who run the world?”: A critical analysis of Beyoncé’s use of Instagram | consumer psychology | Scoop.it

"The study of the Beyoncé brand through her use of Instagram ..."

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What celebrities can teach companies about social media - Wall Street Journal

What celebrities can teach companies about social media - Wall Street Journal | consumer psychology | Scoop.it

"Stars are masters of building a brand online—and companies can apply a lot of their strategies to connect with customers ..."

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Nescafé tops our social list... in a wheelbarrow

Nescafé tops our social list... in a wheelbarrow | consumer psychology | Scoop.it

"A granddad pushing a grandma around in a wheelbarrow helped Nescafé reach more people on Facebook than any other hot beverage brand this summer ..."

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Digital: Shopee is the most tweeted e-commerce brand in the Philippines this 2021

Digital: Shopee is the most tweeted e-commerce brand in the Philippines this 2021 | consumer psychology | Scoop.it

"With its string of successful campaigns and relatable social media content, Shopee is the most tweeted e-commerce brand in the country according to Twitter for 2021 ..."

GreatPriceHomes's comment, January 9, 2022 9:18 AM
NICE
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Here's a timeline of brands scoring big in social media this year

Here's a timeline of brands scoring big in social media this year | consumer psychology | Scoop.it

"It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's scored goals aplenty last summer ..."

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KLM teams up with Planes - soars high again in social media

KLM teams up with Planes - soars high again in social media | consumer psychology | Scoop.it

"Perhaps the reason why KLM seems to perform so well in social media is that it thinks - dreaded phrase - outside of the box with almost all of its initiatives. Step forward, then: Planes..."

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