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Real-life consumer psychology – with a touch of technology
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The rise of sonic design: how sound is key to brand success

The rise of sonic design: how sound is key to brand success | consumer psychology | Scoop.it

"McDonald's, Old Spice and Corona prove the best branding is multi-sensory ..."

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TikTok is gaining steam in the US

TikTok is gaining steam in the US | consumer psychology | Scoop.it

"TikTok, the Beijing-based lip-synching app, was the fastest growing app in the US in September 2018. Across the App Store and Google Play, TikTok’s September installs reached 3.81 million, beating out No ..."

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Apple executive seeks a touch of chic at retail stores

Apple executive seeks a touch of chic at retail stores | consumer psychology | Scoop.it

"The retail executive, Angela Ahrendts, says that the Phantom, a non-Apple wireless speaker which starts at $1,990, will receive prominent display treatment ..."

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A song that sounds like vacation

A song that sounds like vacation | consumer psychology | Scoop.it

"Vacations are funny things: You pour so much time, energy, and daydreaming into them that, in the end, the reality rarely lives up to what you imagined as you refreshed Travelocity all those months ..."

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Mastercard branding now includes a 'mogo' | WARC

Mastercard branding now includes a 'mogo' | WARC | consumer psychology | Scoop.it

"Payments brand Mastercard has spent the past two years developing a sonic brand identity which, its chief marketing and communications officer says, can support the trustworthiness of its communications ..."

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All that coffee shop noise, that 'Starbucks static,' can be good for productivity 

All that coffee shop noise, that 'Starbucks static,' can be good for productivity  | consumer psychology | Scoop.it

"Many creative types are finding that a busy coffee shop enhances their creativity. As long as there's free wi-fi ..."

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Will tweet for food: Seven dining technology advances for 2015 - Forbes

Will tweet for food: Seven dining technology advances for 2015 - Forbes | consumer psychology | Scoop.it

"Restaurants will go beyond using iPads and smartphones to enliven your dining experience in 2015. Here are seven new technologies you may see at an eatery near you ..."

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