Consumption Junction

MUMBAI: There is no provision in law which allows the Brihanmumbai Municipal Corporation (BMC) to tell shopkeepers not to put mannequins displaying lingerie inside their shops, said civic officials.

"Mannequins, regardless of what they are wearing, can be seized only if they are kept outside the shop on footpath for encroachment of public space. But there is no law or rule that empowers the BMC to regulate what a shopkeeper wants to exhibit inside his shop," a civic official told TOI on Wednesday.

Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about.

Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.

Julianna Rae has put out an infographic about how many people are sleeping in the nude. If those numbers are true, I guess that means that the the 30 billion dollar lingerie market is due to the sales of playwear and daywear, not sleepwear. (Hmmm, maybe if they brought nylon and more vintage style nightgowns back...)

"No, we're not talking about the fraud of misrepresenting lingerie or other garments or using their logos and labels; but we're talking about cheaper versions of designer pieces.

...Fashion has had knock-offs since it began. And let's be honest; there really are few design innovations in fashion because the human form hasn't really changed. True innovations in textiles and structure are patented and protected. But the look and details can't be protected, not even the red soles of women's shoes. And, overall, they shouldn't be. For, like recipes, you can't protect something nearly anyone can come up with.  Or can become inspired by, such as vintage looks. (Heaven knows how much of this "inspired by the past" has played a part in fashion design history.)

Don't mistake this for downplaying the significance of designers or their work. But there are realities to be faced. And that includes, as Coral aka Treacle noted, options for garments and undergarments, including less expensive pieces and a wider spectrum of sizes and fit. Fashion as an industry survives by meeting the needs of all, not a (somewhat literal) slim few."

Happy Valentine's Day, my dear little lingerie lovers and blog readers! To celebrate, you can win a £60 gift voucher for intimate apparel at Camille Lingerie!