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User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand. Via Brian Yanish - MarketingHits.com 
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Have you considered using Pinterest as part of your social media marketing outreach? The platform's released some new stats on how Pinners use the platform in their purchase journeys - and they may inspire you to take another look. Via THE OFFICIAL ANDREASCY, malek
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The figure/ground illusion shows how we literally cannot see two different things in the same set of stimuli. This feature of psychology generalizes to how we see people. ...One of the interesting things about human social psychology is that, in many regards, we tend to over-simplify stimuli in our social worlds - seeing things that could be conceptualized as complex and nuanced as simple and categorical. For instance, in many ways, we divide people into the category of “on my team” or “not” per the powerful ingroup/outgroup phenomenon (Billig & Tajfel, 1973). Quickly and automatically, people divide folks into these categories - and research has shown that we treat people very differently if they are in our (psychologically constructed) group or not.
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Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh. Via Kamal Bennani
Kumarsonu's comment,
December 2, 2015 2:32 AM
Internet is no doubt the most powerful tool to share information and Marketing is about communicating the value of a brand to customers or consumers.
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Facebook prioritizes updates from friends who you tend to interact with more often. Here's how you can bypass the algorithm. Via malek
malek's curator insight,
November 9, 2015 8:48 AM
It may seem weird that we have to trick Facebook into showing our updates to people who have already chosen to be our friends but that’s how it is!
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![Why do people unfollow brands on Social Media? [Infographic] | Consumption Junction | Scoop.it](https://img.scoop.it/iD-wlQeDXF6p8A-_fLBkdXkes5yE2Br8B0LnubnjJ88=)
Do you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and qual. Marketing topic(s):Social media analytics. Advice by Susanne Colwyn. Via Francisco Teixeira
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What are the implications for readers, and writers, of new technology allowing publishers to know which books we’ve finished or not finished, how fast we have read them, and precisely where we snapped shut the cover? Via bobbygw, Deanna Dahlsad
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Social networking may be stressing mothers out. Half of US mother social users report feeling pressure to create an image that their lives are perfect on social platforms, with younger mothers especially likely to feel this way. The majority of mothers have actually considered stopping use of or taking a break from social media due to burnout or frustration.
Deanna Dahlsad's insight:
Public social pressures, more than fear over time-wasted, is behind declines in mothers using social media.
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Justin, you write, "Facebook was a source of political news to roughly as many people as local TV was." Pew reported, "Panelists were asked whether they got news from each of the 36 sources (plus local television news) over the past week, and while... Via Jocelyn Stoller
Deanna Dahlsad's insight:
And there's more: "But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."
Deanna Dahlsad's curator insight,
October 22, 2014 11:15 PM
And there's more: "But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."
Deanna Dahlsad's curator insight,
October 22, 2014 11:16 PM
And there's more: "But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."
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The most interesting news consumption research uses ethnography: this involves watching people and measuring what they actually do – not what they say they do. To this end AP’s 2008 report A New Model for News is still one of the most insightful pieces of research into news consumption you’ll ever read – because it picks out details like the role that email and desktop widgets play, or the reasons why people check the news in the first place (they’re bored at work, for example). Now six years on two Dutch researchers have published a paper summarising various pieces of ethnographic and interview-based consumption research (£) over the last decade – providing some genuine insights into just how varied news ‘consumption’ actually is.... Via Jeff Domansky
Jeff Domansky's curator insight,
September 13, 2014 2:55 AM
Very interesting research and categorization of news consumption. Good read for news wonks.
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With Facebook organic reach destined to reach zero percent sooner or later, what can savvy business owners do to amplify their Facebook results now? Via malek
malek's curator insight,
July 18, 2014 12:52 PM
The 12 practical tips is how you can make use of the above analysis
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Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They're used for categorization on social media. Yes, they can be annoying if overused. And yes, I've seen the hashtag video of Jimmy Fallon and Justin Timberlake. Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags.... Via Jeff Domansky
Deanna Dahlsad's insight:
Important for readers & writers, researchers & marketers
Jeff Domansky's curator insight,
June 20, 2014 12:45 AM
Kevan Lee says hashtags rule and it's time you learned how to use them effectively. 
wanderingsalsero's curator insight,
June 21, 2014 12:29 AM
Most people don't really use hashtags because it sounds too confusing. I'll admit I don't use them either but I know I should.
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JustDelete.me is a directory that allows you to permanently remove yourself from different web services such as Facebook, PayPal, Amazon, etc.
Deanna Dahlsad's insight:
Unfortunately, some are impossible...
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"Lending companies are mining Facebook, Twitter and other social media to help determine a borrower's creditworthiness or identity, a trend that is raising concerns among consumer groups and regulators ..." Via Leona Ungerer
David VanKomen's curator insight,
January 9, 2014 11:41 AM
This goes to show you how open your life beomes when joining social media. So if you want to stay private, then go ahead and sign up, but be very limited to what you post, become whats known as a "Troller" Social Media has always been this grand idea about connecting. Although the truth is, Facebook has rapidly slowed down due to changes they have made in news feeds, yet they still are there for anyone and everyone to look at your past, present and especially photos. Even in the bankcard world of merchanting, you are being looked at, Googled, and searched. "So Keep it clean and Lets Fight"
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RichRelevance® today released its Social Media Shopping Infographic. The data analyzes nearly seven hundred million online shopping sessions to showcase how social channels are impacting ecommerce and how they stack up against each other in the lead up to the 2013 Holiday Shopping Season.
“While social shopping remains a small percentage of total online commerce, our findings show that there are key trends that retailers can glean from consumer habits and preferences in these channels,” said David Selinger, CEO of RichRelevance. “The key takeaway is that each social channel is unique and can deliver different types of benefits to a brand’s marketing efforts.”
Deanna Dahlsad's insight:
Everyone's always talking about Facebook; but if you're selling merch, Pinterest is far more valuable.
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Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media has impacted health care in the last few years. More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro) Why this matters: Health care professionals have an obligation to create educational content to be shared across social media that will help accurately inform consumers about health related issues and out shine misleading information. The opinions of others on social media are often trusted but aren’t always accurate sources of insights, especially when it comes to a subject as sensitive as health.
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A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business. Via Paul Lewis, Deanna Dahlsad
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Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated. Via Giuseppe Fattori
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It seems that Klout has once again found a way to circumvent my Facebook settings - privacy be damned.
Deanna Dahlsad's insight:
Valid concerns over privacy about everywhere lately. How can we make businesses, apps, behave when our government is doing it?
Laura Brown's comment,
September 10, 2013 10:36 PM
I got lost with Klout. They made changes and I couldn't find the parts I liked any more. One less "service" I really need. No loss these days.
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A new study conducted by the Internet Advertising Bureau has found that 90 per cent of consumers would recommend a brand to others after... Via Jessica Kelly
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When you’re using social media, are you an Ultra? Perhaps you’re more of a Dipper, or a Peacock. You might be happier being a Ghost or a Lurker. There Are 12 Types Of Social Media Users – Which One Are You INFOGRAPHIC Via Kenneth Mikkelsen
Deanna Dahlsad's insight:
I'm not sure it's news; it's rather the way of the Internet use in general.
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From
adage
If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."
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Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about. Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.
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Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong. Via Jordan Sanders
Deanna Dahlsad's insight:
What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research.
Jordan Sanders's curator insight,
February 28, 2013 10:53 PM
An interesting read - explains the reasoning behind a social networks collapse - using the case study of Friendster and its decline. #cmgr #cmgrchat |
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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User generated content insights to digest later