Cultivating Creativity

The contemporary business world lauds those who are seen as creative. Innovators such as Elon Musk and Jony Ive have become household names. Yet, for many of us, despite our best efforts to be recognized as creative thinkers, our suggestions in meetings are ignored and our pitches to bosses get rebuffed.

If your colleagues have already formed an opinion of you as technically competent but a little staid, it’s going to take a lot to change their minds and get them to listen — a situation that’s especially true for women, who, research suggests, are often unfairly viewed as less creative than men.

The average person has 70,000 thoughts each day, and if you don’t learn to organize them, they have the potential to wreak havoc on your productivity.

When you succumb to the flurry of thoughts running through your head, your mind becomes disorganized, and the more you ruminate on intrusive thoughts, the more power you give them.

Most of our thoughts are just that—thoughts, not facts. When you find yourself believing the negative, distracting, and pessimistic things your inner voice says, it’s very hard to slow down the momentum of your thoughts.

The contemporary business world lauds those who are seen as creative. Innovators such as Elon Musk and Jony Ive have become household names. Yet, for many of us, despite our best efforts to be recognized as creative thinkers, our suggestions in meetings are ignored and our pitches to bosses get rebuffed.

If your colleagues have already formed an opinion of you as technically competent but a little staid, it’s going to take a lot to change their minds and get them to listen — a situation that’s especially true for women, who, research suggests, are often unfairly viewed as less creative than men.

You stare at a blank screen for what seems like hours, waiting for your brain to come up with a brilliant idea, and it never comes. There has to be a better way to brainstorm, right?

There is--and it might be as simple as doing the laundry.

In the new book The Net and the Butterfly: The Art and Practice of Breakthrough Thinking, Olivia Fox Cabane and Judah Pollack--former faculty members of Stanford's Start X incubator program--explain how breakthrough insights come about. The two describe these insights as "that feeling of sudden clarity when you feel the answer staring you in the face."

"The biggest misconception about breakthroughs is that they're accidental or that they're spontaneous," says Fox Cabane. "But in reality that aha! moment is just the tip of the iceberg. It is the single conscious moment you have at the end of a very long, complex, unconscious process."

To understand how to prime the human brain for creative breakthroughs, one must first understand what parts of the brain help power them. As Fox Cabane and Pollack explain, the brain has two networks: the executive network, which is the "goal-oriented" part of your brain that you access to complete an action; and the default network, the part of your brain that's home to what the authors call the "genius lounge," or the place where creative insights lie. But, to access the genius lounge, your brain needs to tune out the executive network.

Over the years, Goldstein has learned some important lessons about how to create an environment where innovation thrives. Here are seven essentials.

Be A Sponge

Innovators are intellectually curious and thrive on absorbing new information that may help their ideas. The I-lab holds regular programming and has a mentoring program to help innovators learn as much as they want to learn. Even if you don’t have the benefit of the I-lab, continually seeking out the information you need and people who can teach you essential skills and information is an important part of being innovative, she says.

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