Bringing simplicity to large data analytics with Google BigQuery | Digital Data | Scoop.it

Simple data analytics can sometimes seem like a misnomer. Technology that’s simple for engineers and IT may add complexity to business processes. And the inverse can be true for implementing agile analytics into traditional Business Intelligence (BI) systems. We often hear from customers in industries--ranging from retail to hospitality--that highly skilled teams struggle to deliver what the organization really needs: actionable and data-driven business insights.