Infographics and Social Media

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 

So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...

Belgian studio Coming Soon is all about making it big. Their Hand Lettering creations filled a giant chalkboard with letters in a variety of fonts and styles. And with Infographics XXXL, they’ve taken actual graphs and blown them up to a huge size for a client that specializes in the research of nanobodies.

The result is that, instead of casually glancing at the same old pie chart or bar graph, shareholders have something to keep their gaze on the numbers, like a blurry scientist walking by human-size bars or holding up a literal piece of the pie.

See a selection of Coming Soon’s giant infographics at the article link.