Equip your salespeople to credibly and confidently go toe-to-toe with any CXO through business acumen training and role-playing exercises.
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denbro's curator insight,
February 9, 2014 5:14 PM
Good three tips on how to improve cold calling results. After you lead the call off by focusing on the customer (a step that should always come first in any sales call), it’s time to tell the prospect a little bit about yourself. Tell the customer who you are and which company you work for, but make sure that the language you use ties back to the sales trigger you mentioned in the first step.
The second step should serve as a connection between you or your company, and the prospect or their company. But whatever you say about yourself there should be fewer syllables than what you said about the customer. You want to almost make half of this 15-second message about the customer.
The third step is to finish with a compelling statement and a request that's easy for the prospect to do. |
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This is a MUST read, so simple but so often overlooked!