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Scoop.it!
To Think Outside the Box, It Helps to Have a Box: Literally following metaphors of creative thinking—actually sitting “outside the box” to complete word tasks, for example—enhances creative problem-solving, according to a recent study by the University of Michigan Ross School of Business professors Jeffrey Sanchez-Burks and Suntae Kim. 
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The conceptual metaphor explanation is transformative—it flies in the face of the accepted idea that metaphor is just a linguistic device based on similarity. In an instant, it made us rethink 2000 years of received wisdom.
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When a friend tells you she had a rough day, do you feel sandpaper under your fingers? The brain may be replaying sensory experiences to help understand common metaphors, new research suggests.
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Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity.
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A small new brain study adds some evidence to the "direct sensory input" side of the hypothesis that metaphors are an important part of our cognitive machinery. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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