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Rescooped by
Brian Yanish - MarketingHits.com
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A Video from Samsung featuring the future of display Technology
and how it will be more central and seamless within our everyday lives.
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Scooped by Brian Yanish - MarketingHits.com |
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While brands have been buying ads for niche audiences on Facebook for years, they’ll soon be able to target ads down to the specific household.
Just in time for the holiday-planning season, the social network is introducing a new household audience feature that will let brands direct ads to entire families or to specific people within a household. The tool, which the company announced today, could help aim ads at people who influence purchasing decisions and other ads to the people making the actual purchases.
It will be interesting to see how companies will use this feature to target new customers.
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The most significant update to the iPhone in three years promises not only to upend the smartphone market but Apple's financial results for several quarters.
On the heels of the iPhone's 10th anniversary this week, and before Apple unveils its expected new models in September, analysts expect flat year-over-year iPhone sales as consumers wait for the revamped phones. After that, however, they expect record-setting sales, dwarfing the success of the wildly popular iPhone 6.
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Developing An App To Capitalize As it turns out, the delineation between mobile app use and web use on smartphones is split about fifty/fifty.
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For most people, the main sensory stimuli delivered by Austin, Texas are the sweet aroma of roasting meat, the sticky gooey feel of BBQ sauce on the chin and fingers, and the fiery hit of bourbon washing down the gullet, writes Sonali Fenner, global business director at JWT London.
But for the week of SXSWi, it’s far more about immersive experiences inflaming the senses – with smell and touch at the top of the pile in 2016.
Over the years, we’ve sporadically seen panels and demos pop up which tackle one or other of the perceptive inputs.
The festival in 2013, for example, was the year of touch and Leap Motion. The rise of 360-degree video and virtual reality a few years later threw the spotlight on ambi-sonic and binaural sound techniques. Providing vital signposts and narrative cues in this more unstructured storytelling canvas.
While there were some senses standing alone this year (notably smell), 2016 appeared to be the year of immersive, cross-modal experiences which focused on the amplified outcomes of multiple senses working together.
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Scientists call it online disinhibition. It’s why you’re clicking to put extra bacon on your pizza—and might elect more fringe candidates when ballots move away from paper.
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Likely in an attempt to provide fans with some much-needed diversity, Apple is now working on some sort of smart ring. Or at least that’s what a recent patent filing leads us to believe. The documents were filed last week with the U.S. Patent and Trademark Office and show a ring-like device that’s jam-packed with all sorts of interesting tech and sensors. We’re talking motion and biometric sensors, microphone, a haptic feedback system, camera, and a touchscreen display. That’s right, it would appear that Apple is working on a smart ring that somehow features a display, as unlikely as that may seem.
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Suggested by Agnipravo Sengupta |
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The design, development and user-friendly navigation of a website are crucial factors that determine its success. But above all, it is the content that hooks in potential customers. And if they can’t figure out what they are reading through their mobile devices, your website is as good as dead.
It is time to follow the rules and stop with the experiments. Let the pillars of mobile typography guide you into creating the most lucid yet stylish content for your website.
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The world around us is screaming with signals our original five senses don’t detect. Unlike some snakes, we can’t sense infrared with our naked eyes and unlike ducks and geese, we don’t have a native intuition for magnetic fields. But we’ve got pretty incredible brains, which we’ve used to craft ways to augment our five basic senses for a very long time.
While you could argue that this process goes back to the creation of language, it started getting serious with the adoption of the compass for navigation by China’s Song Dynasty in the 11th Century. With this breakthrough, humans could suddenly compensate for their lack of innate magnetic sensitivity with a piece of technology. For the first time, our species could leverage the Earth’s magnetic fields and use them to help us be better at life.
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Acer conducted a press conference today in New York City and made a number of announcements, the company unveiled some of its new products and also talked about one that’s likely to appeal to gamers.
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Learn how to quickly connect with people you care about in new ways only Apple Watch makes possible. http://apple.co/touch
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Adobe has gotten into the habit of segmenting its mobile iPad apps to serve both specific and disparate audiences.
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Microsoft has made a handful of Windows 10 related announcements today and it’s not done yet. The company confirmed during its WinHEC conference today that Windows 10 brings new gestures for precision touchpads and touchscreens.
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Apple has started to invite developers to try the beta version of its upcoming iOS 8.3 software, which will include the emoji update that features various character skin tones for the first time.
Some developers who signed up to test the iOS software are now able to download the update, but invitations to give it a try is limited. Not everyone, even if you're a developer, will be able to get access immediately.
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Once Apple released the iPhone 6 and 6 plus, app developers scrambled to make sure their wares looked good on the larger screens. Tempo is no different, but instead of just making everything bigger, it redesigned the app to make it easier to use.
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Move over, Touch ID, because iris scanning technology is coming to secure smartphones in the very near future. Security software maker Delta ID unveiled its new ActiveIris Technology, which will allow you to use your eyes’ irises instead of passwords.
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Suggested by Agnipravo Sengupta |
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Unique ideas are hard to come by in this competitive app market, and even if there is a unique app, chances are high that someone else will develop a similar app and let users get it for free.
Unless you have developed an app that has “paid and successful” written all over it, I feel that it is always better to keep mobile apps free for download. But I’m sure the biggest question on your mind right now is: “how can I make money from free mobile apps?” Fret not, dear developer… there are ways (and pretty effective ones) that can promise to generate ample revenue from your free mobile app.
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IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
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Rescooped by Brian Yanish - MarketingHits.com from Technology in Business Today |
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With the current pace of mobile innovation, for many of us, a smartphone could become our only computer in the next two years.
The post In Less Than Two Years, a Smartphone Could Be Your Only Computer appeared first on WIRED.
The growth of #mobile has been exponential and now #brands are moving large portions of their #advertising budgets onto platforms which include #Video and #mobile.
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Rescooped by Brian Yanish - MarketingHits.com from Technology in Business Today |
Scoop.it!
A Video from Samsung featuring the future of display Technology
and how it will be more central and seamless within our everyday lives.
Easier to access work(?), documents, etc...
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
Waggle, a cross-platform brand dedicated to dogs and their owners, has launched its application on iOS devices. The platform gives users tools for maintaining a healthy and social lifestyle with their dogs, in part by suggesting nearby dog-friendly locations for traveling with one’s pet.
Easier to access work(?), documents, etc...